The Covid-19 global pandemic had affected us in many ways, sometimes it hits close to home, making us uneasy for our safety and our family, some people are losing their loved ones and some are losing their jobs. In the Philippines where I am situated, the cases just don’t seem to subside at all and I knew some people grieving for their family or friends, and many had lost their only source of income. This pandemic had shown us that everything is fragile and we can lose people, privilege, and things we treasure in a blink of an eye.
In my case, I am lucky enough to keep my job in the tourism sector. I am working as a Sales & Marketing Officer in a local hotel here in Capiz. While I knew that it is risky, I have to keep on working, furthermore, the huge effect of the pandemic and community lockdown had affected the tourism industry in various ways. While I was able to keep my job, our company had to lessen our duty days, thus this resulted in us getting a lower salary during payday. However, such is not the case with the bills, it just keeps on rolling and I have to find a way to deal with it. And this is where my anime blog, Yu Alexius comes in.
I’ve been blogging since 2015 but to no avail, I just can’t monetize it for so long because I felt that I am not knowledgeable enough in the business side of blogging, and my technical skills including SEO is not sufficient. However, there’s a certain platform on the internet that helped me learn so much in the past 2 years and that is EZOIC.
Yes, EZOIC is one of the platform online that helped me survive through these trying times all thanks to its amazing features that ranging from artificial intelligence ad testing, it’s BIG DATA ANALYTICS which I believed is a gold mine for data analysts, SEO practitioners, content creators and researchers; furthermore its other tools like the Title Tag Tester, and Site Speed Accelerator are doing great jobs too in producing the results that I desired.
How Did I Earn Money Online with Ezoic?
Now, let’s go to the question in this topic – How did I earn money online with Ezoic? It all started when one of their account managers had contacted me, I had first ignored it then after 6 months, another person from them contacted me, that was around February 2019 and that time, I tried using it. I remembered it is February 6, and that staff from them helped assist me and answer my questions. So I sign up at Ezoic that day.
Signing Up to Ezoic
I signed up at Ezoic, then after creating the account, they will give you a list of things that you should do, and my account manager that time had helped me through it by giving me some instructions to follow and links for the tips and tutorials. Among the task that I did that time are as follows:
- Integrate my blog to Ezoic through DNS
- Signed up at Google AdExchange
- Set up placeholders through Ezoic Ad Tester
Voila, it successfully integrated after 24 hours. The ads started to appear too but unfortunately, I didn’t make any thorough effort that time and for the next several months. I only earned few dollars that time, around $20-$30, and at first, it didn’t really bother me, my traffic isn’t that great, and I only started monetizing my blog so I could have some extra bucks that I can use to pay for my domain and hosting, and pay for some stuff online.
As time goes by, I keep on writing content and didn’t come up with any decent strategy. I am already happy for having meager traffics that time, until I realized, if other anime bloggers are earning online through their blog, why can’t I try exerting more effort? I saw some of my contemporaries keep on growing such as Anime Motivation, MangaThrill, and many more; while I am still stuck writing random anime content to make time passes by.
In 2020, I started to utilize its features, especially Big Data Analytics.
Big Data Analytics: Gold Mine for Keyword Research & Content Strategy
Here’s one of my favorite features of Ezoic. I only used this before to track my traffic, the revenues, and EPMV, and which pages or posts in my blog are earning the most. However, there’s more to this tool than that.
Big Data Analytics is a gold mine for bloggers and content creators. It helped me a lot in building my blog as I work on plans and content.
For example, I can see which pages or posts generate the most income and offer the biggest value and EPMV at a certain time. That’s when I can formulate a better strategy to strike while the iron is hot, like driving some more traffic into the post through social media outlets and email outreach. I could also make some tweaks on old posts and drive some more traffic to those high-earning pages from those old posts.
Big Data Analytics also helped me find out which content generates the most revenue. For example, which categories are earning and which one gives meager amounts. This helped me focus my time and effort on the topics that boost my blog and revenues, and I discovered how my readers interact with my content.
Another feature that helped me boost my revenue is the keywords that it gets from my Google Search Console. Unlike the Google Search Console where you can only see the visits, impressions, CTR, and position, Ezoic’s Big Data Analytics also shows the value of those keywords, which one has bigger EPMV than the others. So, as a content creator, I can formulate better content based on these search queries which will highlight what my readers want and also generates more income. So, it’s a win-win situation.
It also shows a lot of useful info about the flow of the visitors in your blog, the sources of traffic, and whether those traffic sources are generating enough revenue. You can also check which demographics gives you the most revenue, so it’ll help you target which audiences and topic you should try to write more about.
Another feature of Ezoic that I’d like and will play an important part in my blog is LEAP. It’s the tool that helped website owners and bloggers test the user experience through page speed and the Google Core Web Vitals. Upon installing LEAP, my Google Pagespeed Index went from 35-80 (mobile), and 75 to 100 (desktop). I’ll keep on working out this one until I get my desired output from it.
I often don’t share stuff like this, especially online but for the sake of showing proof that Ezoic had helped me ease the heavy setbacks of the pandemic to me, at least financially; I’ll be sharing my revenue report from the first three months of 2021. This is far lower than any of the bigger sites out there but I think that if I continue moving forward with Ezoic and exert further effort, I can see some promising results. So far, I am quite satisfied with this as I can do my 8-hour daily job, and still, some earn some revenue from my anime blog passively.
I AM ALSO AN ANIME BLOGGER, CAN I TRY EZOIC?
If you’re also asking if you can try Ezoic to run ads in your blog, I believed that it is possible especially if you’re providing good content to your viewers, do not violate Google terms and conditions, and has a sufficient amount of traffic, that would be doable. Ezoic had a minimum requirement of 10,000 monthly traffic to get a site approved. However, in June 2021, Ezoic has removed the 10,000 pageviews requirements to open their door to more bloggers. I think that’s good since other bigger Ad Networks require a lot from their publisher when it comes to traffic. The minimum payout is only $20, which’s pretty low compared to others which require at least $100.
If you wish to sign up for Ezoic and get to monetize your anime blog, you can join through this LINK. (note this is an affiliate, you can help me earn a small commission by using my link). 🙂
The purpose of this post is not to brag and so far I knew that this is still a small feat but I am thankful, and to be honest, I am still learning through this. However, I want to inspire some people and hopefully, I can reach some of my fellow anime bloggers who wanted to try monetizing their passion. Nevertheless, this is an explorative journey for me and I hope I’ll get to share with you more of my experiences as my blog and I keep on growing and evolving through this learning process.